Krispijn Plettenberg 
A $500 ear sensor tracking your stress and focus: Atlas 1.0 puts your brain on a monthly subscription. But does quantifying distraction actually cure it, or are we just paying $360 a year to audit the wreckage of our attention span?
Tech companies are now building hardware to save us from our hardware. By reintroducing strategic friction, products like the Callback 8020 flip phone and the Habity e-paper clock restore user intent and focus—a principle modern organizations desperately need when adopting powerful tools.
AI didn’t wipe out creative jobs, it accidentally birthed a bizarre new industry: the slop economy. As cheap machine drafts flood the market, average work has become free, while genuine human craft is suddenly priceless.
Current AI data centers burn through massive amounts of electricity, but the human brain operates on just 20 watts. Organoid Intelligence (OI), using lab-grown brain tissue as living hardware, could redefine the economics of tech strategy by solving AI’s massive energy crisis.
Augmental’s MouthPad turns the tongue into a hands-free touchpad for controlling computers, smartphones, and even connected intimate devices. Beyond the cool factor, it proves a critical strategic point: designing for specific needs isn’t charity, it’s an innovation driver. When you solve for the most constrained scenarios, you end up creating better interfaces for everyone.
If AI takes over entry-level tasks, who trains the seniors of 2036? Data from Stanford shows employment for 22- to 25-year-olds in AI-exposed roles dropped by 16%, while experienced workers remained unaffected. The damage is concentrated right at the bottom of the ladder. Starters aren’t just doing “dirty work”, they are learning the fundamentals of an industry. When entry-level roles disappear, the economy’s entire training pipeline breaks. Educational institutions and businesses must adapt now, or we leave an entire generation stranded at step one.
Smart surveillance cameras are reading faces and tracking movement everywhere without democratic oversight. Projects like noRecognition fight back with adversarial clothing patterns designed to block camera detection. It’s a classic cat-and-mouse game, but it signals a major shift: privacy is a fundamental right. If your corporate strategy assumes people will quietly accept intrusive tech, you’re betting against a rising tide.
The Van Gogh Museum models visitor pathways with 96% accuracy. But optimizing galleries for the average visitor risks killing curiosity, surprise, and the joy of unexpected discovery.
After an attack on Berlin Pride, I felt myself hardening into fear and cynicism. But reacting with hatred only plays into the hands of division. A personal reflection on why true solidarity and optimism is a necessary act of resistance.
Herman Chernoff died at 103 leaving behind two legacies—one that worked beautifully but got no headlines, and one that didn’t work at all but gets the obituary. Kiel University researchers are pulling drinking water from desert air using Nobel Prize-winning chemistry. The humble sandbox turns out to be feminist infrastructure from 1890s Boston. Robots have finally learned to see in color, which might save us or cost us our jobs. And yes, daddy longlegs really do eat frogs. Welcome to the gap between what we expect and what actually happens.
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