Evolve by design, not by template
Human creativity beats AI automation. Discover the study proving it and book the Future-proof Roadmap workshop to build your team’s competitive edge before outcomes become a copy of a copy of a copy.
Krispijn Plettenberg
Shopping for nothing to cure digital hunger
Ghost webshops that sell absolutely nothing are the latest trend. It feels like a clever hack, but another dose of screen time won’t cure digital fatigue. A critical look at fake shopping and the quiet push back to reality.
Hexagons, Toothbrushes, Ghost Islands, Underpants, and Heartbreak
Five stories to rearrange the furniture in your head: a 530-million-year-old internet, a $500 camera toothbrush, a floating Canadian island, soil-testing underwear, and a blood test for a broken heart.
Your brain, now with a monthly subscription
A $500 ear sensor tracking your stress and focus: Atlas 1.0 puts your brain on a monthly subscription. But does quantifying distraction actually cure it, or are we just paying $360 a year to audit the wreckage of our attention span?
Boring by design
Tech companies are now building hardware to save us from our hardware. By reintroducing strategic friction, products like the Callback 8020 flip phone and the Habity e-paper clock restore user intent and focus—a principle modern organizations desperately need when adopting powerful tools.
How AI accidentally invented jobs instead of killing them
AI didn’t wipe out creative jobs, it accidentally birthed a bizarre new industry: the slop economy. As cheap machine drafts flood the market, average work has become free, while genuine human craft is suddenly priceless.
AI has a power crisis. Lab-grown brains might solve it.
Current AI data centers burn through massive amounts of electricity, but the human brain operates on just 20 watts. Organoid Intelligence (OI), using lab-grown brain tissue as living hardware, could redefine the economics of tech strategy by solving AI’s massive energy crisis.
Click with your tongue
Augmental’s MouthPad turns the tongue into a hands-free touchpad for controlling computers, smartphones, and even connected intimate devices. Beyond the cool factor, it proves a critical strategic point: designing for specific needs isn’t charity, it’s an innovation driver. When you solve for the most constrained scenarios, you end up creating better interfaces for everyone.
The career ladder starts at step two
If AI takes over entry-level tasks, who trains the seniors of 2036? Data from Stanford shows employment for 22- to 25-year-olds in AI-exposed roles dropped by 16%, while experienced workers remained unaffected. The damage is concentrated right at the bottom of the ladder. Starters aren’t just doing “dirty work”, they are learning the fundamentals of an industry. When entry-level roles disappear, the economy’s entire training pipeline breaks. Educational institutions and businesses must adapt now, or we leave an entire generation stranded at step one.
Privacy resistance is the new fashion
Smart surveillance cameras are reading faces and tracking movement everywhere without democratic oversight. Projects like noRecognition fight back with adversarial clothing patterns designed to block camera detection. It’s a classic cat-and-mouse game, but it signals a major shift: privacy is a fundamental right. If your corporate strategy assumes people will quietly accept intrusive tech, you’re betting against a rising tide.
